Best Gupshup Alternative in India (2026)
The best Gupshup alternative depends on which Gupshup plan you pay for: on Gupshup's India CX plan (₹5,000/month + ₹0.32 per message + Meta), RichAutomate on Client Pay at about ₹0.96 per marketing message and ₹0 a month cuts a 10,000-message bill from ₹16,831 to ₹9,631. On Gupshup's self-serve API (US$0.001 ≈ ₹0.088 per message + Meta) Gupshup is already ₹0.012 per message cheaper than us, and for API-only volume above 5,000 messages a month MSG91 (Meta at cost + ₹500/month) is the cheapest option.
Published by RichAutomate, a Gupshup competitor. We show where Gupshup and others win too.
Best Gupshup alternative by use case
On Gupshup's ₹5,000/mo India CX plan
RichAutomate (Client Pay)
₹0.10 per message and ₹0 monthly vs ₹5,000 + ₹0.32 per message; ₹7,200 less at 10,000 marketing messages.
Full comparisonAPI-only, well over 5,000 messages a month
MSG91
Meta's rate at cost plus ₹500/month, so it beats any per-message fee above about 5,000 messages. Also sells SMS and OTP.
Full comparisonShopify D2C store
Interakt
Shopify-first cart and order flows; Growth ₹2,799/mo, ₹0.949–₹0.970 per marketing message.
Full comparisonDeveloper team happy on self-serve Gupshup
Stay on Gupshup
≈₹0.951 marketing and ₹0.203 utility is ₹0.012 per message below RichAutomate Client Pay.
Full comparisonGupshup competitors in India: pricing in INR (29 Oct 2026)
Every provider pays Meta the same India rate (₹0.8631 marketing, ₹0.115 utility). What differs is the fee each one adds per message and whether you also pay a monthly plan. All of the options below are pay-as-you-go on messages; the difference is the floor.
| Provider | Monthly plan | Per marketing msg | Per utility / auth msg | Note |
|---|---|---|---|---|
| Gupshup self-serve API | None listed | ≈₹0.951 (Meta + US$0.001 ≈ ₹0.088) | ≈₹0.203 | Priced in US dollars; ₹ is approximate |
| Gupshup India CX plan | ₹5,000/mo | ₹1.1831 (Meta + ₹0.32) | ₹0.435 (Meta + ₹0.32) | Meta fee at actuals; Gupshup SMS is quote-only |
| RichAutomate — Client Pay | ₹0 pay-as-you-go, or ₹499 / ₹899 / ₹1,199 | ₹0.9631 (₹0.8631 Meta + ₹0.10) | ₹0.215 (₹0.115 Meta + ₹0.10) | Meta bills you direct (plus GST); RichAutomate fee is GST-inclusive |
| RichAutomate — SaaS Pay | ₹0 pay-as-you-go, or ₹499 / ₹899 / ₹1,199 | ₹1.50 all-in | ₹0.50 all-in | One GST-inclusive INR invoice; no Meta card needed |
| MSG91 (Titan) | ₹500/mo | ₹0.8631 (Meta at cost) | ₹0.115 (Meta at cost) | SMS ₹0.16–₹0.25, OTP ₹0.18–₹0.25 per message |
| Interakt (Growth) | ₹2,799/mo | ₹0.949–₹0.970 | Not re-checked here | Shopify-first |
| Wati (Growth) | ₹2,699/mo, 3 users, billed quarterly | Template charges on top | Template charges on top | Per-message rate not re-checked here |
| AiSensy | Paid plan required (see aisensy.com) | ₹1.09 | ₹0.145 | Same rate for utility, authentication and service |
| Meta direct rate (reference) | — | ₹0.8631 | ₹0.115 | First 1,000 service replies/month per number free since 1 Oct 2026 |
Sources: Gupshup, MSG91, Interakt, Wati and AiSensy public pricing pages, checked 29 Oct 2026; RichAutomate rates from our pricing page; Meta rates from business.whatsapp.com. Gupshup's self-serve fee is in US dollars, so its ₹ figure moves with the exchange rate. Rates are list prices; check each vendor for GST treatment and current plan fees. Every provider on one page: the WhatsApp API pricing comparison for India 2026.
Worked example: 10,000 and 50,000 marketing messages a month
Message cost plus the cheapest plan each vendor allows, before GST. Wati is left out because its per-template charge was not re-checked; AiSensy's plan fee is extra.
| Provider | 10,000 msgs | 50,000 msgs |
|---|---|---|
| Gupshup CX plan | ₹5,000 + ₹11,831 msgs = ₹16,831 | ₹5,000 + ₹59,155 msgs = ₹64,155 |
| Gupshup self-serve | ₹8,631 Meta + ₹880 fee = ₹9,511 | ₹43,155 Meta + ₹4,400 fee = ₹47,555 |
| RichAutomate Client Pay (₹0 plan) | ₹8,631 Meta + ₹1,000 fee = ₹9,631 | ₹43,155 Meta + ₹5,000 fee = ₹48,155 |
| RichAutomate SaaS Pay (₹0 plan) | 10,000 × ₹1.50 = ₹15,000 | 50,000 × ₹1.50 = ₹75,000 |
| MSG91 Titan | ₹8,631 Meta + ₹500 = ₹9,131 | ₹43,155 Meta + ₹500 = ₹43,655 |
| Interakt Growth | ₹2,799 + msgs = ₹12,289–₹12,499 | ₹2,799 + msgs = ₹50,249–₹51,299 |
| AiSensy (+ plan) | 10,000 × ₹1.09 = ₹10,900 | 50,000 × ₹1.09 = ₹54,500 |
The honest reading: if you are on Gupshup's CX plan, Client Pay is ₹7,200 a month cheaper at 10,000 messages and ₹16,000 at 50,000, because you drop the ₹5,000 floor and pay ₹0.10 instead of ₹0.32 per message. If you are on Gupshup self-serve, Gupshup is ₹120 cheaper at 10,000 and ₹600 cheaper at 50,000, so a switch has to be worth it for the inbox, flows and INR billing, not the price.
MSG91 is the cheapest line once you pass ₹500 ÷ ₹0.10 = 5,000 messages a month, and Interakt at its lowest ₹0.949 rate overtakes Client Pay only above about 1.99 lakh marketing messages a month. On Client Pay, Meta also adds 18% GST on its own invoice, so compare like with like. Try your own mix in the BSP migration cost calculator.
When Gupshup is the better pick
- You are on the self-serve API and only need an API: ≈₹0.951 marketing and ≈₹0.203 utility beat our ₹0.9631 and ₹0.215 by ₹0.012 a message.
- You need SMS or RCS from the same vendor as WhatsApp. Gupshup sells both (SMS on quote); RichAutomate does not sell SMS or RCS.
- Your developers built deeply on Gupshup's APIs and the saving at your volume is smaller than the cost of re-integrating.
- You want one all-inclusive invoice: Gupshup self-serve is still cheaper per message than our SaaS Pay ₹1.50 / ₹0.50.
When to switch from Gupshup
- You pay Gupshup's ₹5,000/month CX plan. Client Pay removes the floor and charges ₹0.10 instead of ₹0.32 per message.
- Your marketing or support team, not developers, runs WhatsApp and needs a shared inbox, broadcasts and a no-code flow builder.
- You want rupee billing: RichAutomate's fee is in INR, and plans are optional at ₹499, ₹899 and ₹1,199 a month.
- You are an agency reselling WhatsApp under your own brand (White-label plan, ₹1,199/mo).
How to switch from Gupshup in 7 days
The migration of templates, contacts, opt-ins and flows is done by our team for free. Your number and green tick move with you, and Gupshup keeps running until you cut over.
- 1Day 1. Tell us what you run on Gupshup through the free switch form. We reply on WhatsApp within one business day. Nothing changes on Gupshup yet.
- 2Day 1–2. Export your contacts, opt-in (consent) records and template list from Gupshup. Our team imports contacts and opt-in lists for you.
- 3Day 2–3. Templates are recreated under your account and submitted to Meta for review. Re-approval is Meta's process, so its timing varies; we track it for you.
- 4Day 3–5. Chatbots and auto-replies are rebuilt in the visual flow builder and tested with you while Gupshup keeps sending. If your Gupshup bot was built by developers against its API, map each API call to a flow step or webhook first.
- 5Day 5–6. Connect the number through Meta's official signup. A number already on Gupshup's API migrates with its green tick; a number still on the WhatsApp Business app can use coexistence to keep the app alongside the API.
- 6Day 6. Soft-launch: send a small test broadcast and confirm delivery and billing lines before moving everything.
- 7Day 7. Full cut-over at a time you choose, then watch quality and delivery for a week. The full checklist is in our BSP switching guide.
Start on the free trial (14 days, 100 credits, ₹0 setup) and compare a real broadcast against your last Gupshup invoice.
Get the full Gupshup comparison + 48-hour migration guide (free)
The complete cost breakdown, a feature-by-feature scorecard, and the step-by-step 48-hour migration runbook to move off Gupshup with zero downtime — sent to your inbox and WhatsApp.
FAQ
What is the best Gupshup alternative in India in 2026?
It depends on which Gupshup plan you pay for. If you are on Gupshup's India CX plan (₹5,000/month plus ₹0.32 per message plus Meta's fee), RichAutomate on Client Pay is much cheaper: about ₹0.96 per marketing message with no monthly plan, so 10,000 marketing messages cost ₹9,631 instead of ₹16,831. If you are on Gupshup's self-serve API (US$0.001, about ₹0.088, per message on top of Meta), Gupshup is already ₹0.012 per message cheaper than RichAutomate, and MSG91 (Meta's rate at cost plus ₹500/month) is cheaper still above 5,000 messages a month. Switch from self-serve Gupshup for a no-code inbox and flow builder, not for price.
How much does Gupshup cost per WhatsApp message in India in 2026?
As listed on Gupshup's pricing pages on 29 Oct 2026: the self-serve WhatsApp API charges US$0.001 (about ₹0.088) per message plus Meta's fee, which works out to about ₹0.951 per marketing and ₹0.203 per utility message. The India CX plan is ₹5,000 a month plus ₹0.32 per message, with Meta's fee charged at actuals. Gupshup SMS pricing is not published; it is quote-only. See our full Gupshup pricing breakdown for the details.
Is RichAutomate cheaper than Gupshup?
Against Gupshup's CX plan, yes: ₹0.10 per message and ₹0 a month vs ₹5,000 a month plus ₹0.32 per message. Against Gupshup's self-serve API, no: Gupshup's ≈₹0.088 fee is ₹0.012 per message lower than our ₹0.10, which is ₹120 on 10,000 messages. RichAutomate's SaaS Pay option (₹1.50 marketing, ₹0.50 utility, Meta included on one INR invoice) costs more than either Gupshup option per message.
Who are Gupshup's main competitors in India?
For WhatsApp Business API in India the usual shortlist is MSG91 (Meta's rate at cost plus ₹500/month, plus SMS and OTP), Interakt (Growth ₹2,799/month, ₹0.949–₹0.970 per marketing message), Wati (Growth ₹2,699/month for 3 users, billed quarterly), AiSensy (₹1.09 marketing, ₹0.145 utility) and RichAutomate (Meta + ₹0.10 per message, ₹0 monthly). For SMS and RCS alongside WhatsApp, MSG91 and Gupshup cover those channels; RichAutomate does not sell SMS or RCS.
Are WhatsApp service conversations still free in 2026?
Since 1 October 2026 Meta gives each phone number its first 1,000 service replies per month free; after that, service replies are charged at the utility rate (₹0.115 from Meta in India). Any provider fee is added on top, so check how your provider bills service replies beyond the free 1,000.
Will I lose my WhatsApp number or green tick if I leave Gupshup?
No. Your number and its verified status move with you when you switch, and the cut-over is planned with you so customers do not see downtime. Templates are recreated under your new account and go through Meta review again; RichAutomate's team recreates templates, contacts, opt-in lists and chatbot flows for you at no charge. Keep Gupshup running until the templates you need are approved.