Wati vs AiSensy vs Interakt vs RichAutomate (2026)
For marketing broadcasts the cheapest of the four is RichAutomate on Client Pay, at ₹0.96 per marketing message with no monthly plan, against AiSensy's ₹1.09 and Interakt's ₹0.949–₹0.970 plus ₹2,799/month. AiSensy is cheapest for utility and OTP messages (₹0.145), Interakt is the Shopify-first pick, and Wati (Growth ₹2,699/month, billed quarterly) suits support-led teams.
Disclosure: RichAutomate publishes this page and is one of the four options compared. We list only prices we checked on each vendor's public pricing page on 29 Oct 2026, show the maths, mark what we did not verify with “—”, and say where Wati, AiSensy and Interakt are the better choice.
Quick answers by use case
Which is cheapest for marketing broadcasts?
RichAutomate on Client Pay, at ₹0.96 per marketing message (Meta's ₹0.8631 plus a ₹0.10 fee) with no monthly plan, against AiSensy's ₹1.09 and Interakt's ₹0.949–₹0.970 plus ₹2,799/month. Above roughly 1,99,000 marketing messages a month, Interakt Growth at ₹0.949 works out cheaper.
Which is cheapest for OTP, order and utility messages?
AiSensy, at ₹0.145 per utility, authentication or service message. RichAutomate Client Pay is ₹0.215 (₹0.115 Meta + ₹0.10) and SaaS Pay ₹0.50, so a utility-heavy sender pays less on AiSensy.
Which is best for a Shopify D2C store?
Interakt is built Shopify-first, with Growth at ₹2,799/month and ₹0.949–₹0.970 per marketing message. RichAutomate also connects to Shopify and WooCommerce with no monthly plan, which matters more if your volume swings month to month.
Which is best for a support-led team?
Wati, if you want a long-established shared inbox: Growth is ₹2,699/month for 3 users, billed quarterly, with template charges on top. RichAutomate has a shared team inbox too, with no per-seat plan floor (₹0/month pay-as-you-go).
Which is best for an agency reselling WhatsApp?
RichAutomate, because its White-label plan (₹1,199/month) lets you run client workspaces under your own brand and choose per client whether Meta bills them directly (Client Pay) or you bill them one invoice (SaaS Pay). We have not checked white-label terms for the other three; ask them directly.
Which is best if you do not want to add a card to Meta?
AiSensy, for marketing: its ₹1.09 rate on one invoice is below RichAutomate SaaS Pay at ₹1.50 all-in. SaaS Pay makes sense only if you also want RichAutomate's flows, white-label or no monthly plan.
Wati vs AiSensy vs Interakt vs RichAutomate pricing (INR, checked 29 Oct 2026)
Every provider pays Meta the same India rate (₹0.8631 marketing, ₹0.115 utility and authentication). What differs is the margin each one adds and whether you also pay a monthly plan.
| Provider | Monthly plan | Per marketing msg | Per utility / auth msg | Note |
|---|---|---|---|---|
| Wati (Growth) | ₹2,699/mo, 3 users, billed quarterly | Template charges on top (see wati.io) | Template charges on top (see wati.io) | Per-message rate not re-checked here |
| AiSensy | Paid plan required (see aisensy.com) | ₹1.09 | ₹0.145 | Same ₹0.145 for utility, authentication and service |
| Interakt (Growth) | ₹2,799/mo | ₹0.949–₹0.970 | Not re-checked (see interakt.shop) | Shopify-first |
| RichAutomate — Client Pay | ₹0 pay-as-you-go, or ₹499 / ₹899 / ₹1,199 | ₹0.9631 (₹0.8631 Meta + ₹0.10) | ₹0.215 (₹0.115 Meta + ₹0.10) | Meta bills you direct (plus GST); RichAutomate fee is GST-inclusive |
| RichAutomate — SaaS Pay | ₹0 pay-as-you-go, or ₹499 / ₹899 / ₹1,199 | ₹1.50 all-in | ₹0.50 all-in | One GST-inclusive INR invoice; no Meta card needed |
| Meta direct rate (reference) | — | ₹0.8631 | ₹0.115 | First 1,000 service replies/month per number free since 1 Oct 2026, then utility rate |
Sources, checked 29 Oct 2026: wati.io/pricing, aisensy.com/pricing, interakt.shop/pricing; RichAutomate rates from our pricing page; Meta rates from business.whatsapp.com. These are list prices; check each vendor for GST treatment and current plan fees.
Worked example: monthly bill at 10,000 and 50,000 marketing messages
Marketing messages only, list prices before GST, on the cheapest plan each vendor allows. AiSensy's plan fee is extra and not included. Wati's per-template rate was not re-checked, so its line is a floor that assumes Wati passed on Meta's rate with no margin; your real Wati bill will be higher.
| Provider | 10,000 msgs / month | 50,000 msgs / month |
|---|---|---|
| Wati Growth (floor) | ₹2,699 + 10,000 × ₹0.8631 = ₹11,330+ | ₹2,699 + 50,000 × ₹0.8631 = ₹45,854+ |
| AiSensy (+ plan) | 10,000 × ₹1.09 = ₹10,900 | 50,000 × ₹1.09 = ₹54,500 |
| Interakt Growth | ₹2,799 + 10,000 × ₹0.949–₹0.970 = ₹12,289–₹12,499 | ₹2,799 + 50,000 × ₹0.949–₹0.970 = ₹50,249–₹51,299 |
| RichAutomate Client Pay (₹0 plan) | ₹8,631.00 Meta + ₹1,000 fee = ₹9,631 | ₹43,155.00 Meta + ₹5,000 fee = ₹48,155 |
| RichAutomate SaaS Pay (₹0 plan) | 10,000 × ₹1.50 = ₹15,000 | 50,000 × ₹1.50 = ₹75,000 |
At 10,000 marketing messages, Client Pay (₹9,631) is ₹1,269 below AiSensy's message cost before its plan fee, and ₹2,658–₹2,868 below Interakt Growth. At 50,000 the gaps are ₹6,345 and ₹2,094–₹3,144. On Client Pay, Meta adds 18% GST on its own invoice, so compare like with like against your current bill.
Where we lose: RichAutomate SaaS Pay is the most expensive line in the table, because it bundles Meta billing into one GST-inclusive invoice. Interakt's lowest rate (₹0.949) is ₹0.0141 below Client Pay, so its ₹2,799 plan pays for itself at about 1,98,511 marketing messages a month (₹2,799 ÷ ₹0.0141); above that, Interakt is cheaper. For utility messages, AiSensy's ₹0.145 beats Client Pay by ₹0.070 a message. Try your own mix in the BSP migration cost calculator.
Feature comparison
For Wati, AiSensy and Interakt we list only widely documented basics. “—” means we have not verified it, not that it is missing; check with the vendor.
| Feature | Wati | AiSensy | Interakt | RichAutomate |
|---|---|---|---|---|
| Official WhatsApp Business API (Meta Cloud API) | Yes | Yes | Yes | Yes |
| Bulk broadcasts with approved templates | Yes | Yes | Yes | Yes |
| Shared team inbox | Yes | Yes | Yes | Yes |
| No-code chatbot builder | Yes | Yes | Yes | Yes: visual canvas with conditions, delays, loops, webhooks, payments, AI nodes |
| Shopify integration | Yes | Yes | Yes, Shopify-first | Yes, plus WooCommerce |
| WhatsApp Flows (in-chat forms) | — | — | — | Yes, with dynamic data endpoint |
| Coexistence (keep the WhatsApp Business app on the same number) | — | — | — | Yes |
| Pay Meta directly (Client Pay) or one invoice (SaaS Pay) | — | — | — | Both, chosen per workspace |
| White-label for agencies | — | — | — | Yes, ₹1,199/mo plan |
| Developer REST API with API keys | Yes | Yes | Yes | Yes |
| Monthly plan required | Yes, from ₹2,699 | Yes (see aisensy.com) | Yes, Growth ₹2,799 | No, ₹0 pay-as-you-go |
Who should pick which
- Pick Wati if your team lives in a shared support inbox and you value a long-established product over the lowest price. Growth is ₹2,699/month for 3 users, billed quarterly, with template charges on top. Wati alternatives compared
- Pick AiSensy if most of your volume is OTP, order or utility messages (₹0.145), or you want one all-in invoice for marketing at ₹1.09 without adding a card to Meta. AiSensy alternatives compared
- Pick Interakt if you run a Shopify store and want Shopify-first flows, or you send more than about 1,99,000 marketing messages a month, where its ₹0.949 rate overtakes Client Pay. Interakt alternatives compared
- Pick RichAutomate if you send marketing broadcasts at up to a lakh or so messages a month and can pay Meta by card (₹0.96 a message, ₹0 plan), want branching chatbot flows with AI, payments and WhatsApp Flows, or are an agency that needs white-label (₹1,199/month). RichAutomate pricing
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FAQ
Which is cheapest: Wati, AiSensy, Interakt or RichAutomate?
For marketing messages, RichAutomate on Client Pay: ₹0.96 per message with no monthly plan, so 10,000 marketing messages cost ₹9,631 against ₹10,900 on AiSensy (plus its plan) and ₹12,289–₹12,499 on Interakt Growth. For utility and OTP messages AiSensy is cheapest at ₹0.145. At very high marketing volume (above about 1,99,000 a month) Interakt's ₹0.949 rate overtakes Client Pay. Prices checked 29 Oct 2026, before GST.
How much does each platform charge per marketing message in India?
As checked on 29 Oct 2026: AiSensy ₹1.09; Interakt ₹0.949–₹0.970 on top of Growth at ₹2,799/month; Wati charges templates on top of Growth at ₹2,699/month (rate not re-checked, see wati.io); RichAutomate ₹0.9631 on Client Pay or ₹1.50 on SaaS Pay. Meta's own India rate is ₹0.8631, so everything above that is the provider's margin.
Who wrote this comparison, and is it biased?
RichAutomate wrote it, and we are one of the four options, so read it with that in mind. To keep it checkable we list only prices we confirmed on each vendor's public pricing page on the date shown, show the arithmetic, mark anything we did not verify with "—", and state where Wati, AiSensy and Interakt are the better pick.
Are WhatsApp service conversations free in 2026?
Since 1 October 2026 Meta gives each phone number its first 1,000 service replies per month free; after that, service replies are charged at the utility rate (₹0.115 from Meta in India). Any provider margin is added on top, so check how your provider bills replies beyond the free 1,000.
Do I need a monthly subscription for WhatsApp Business API?
Wati (Growth ₹2,699/month, billed quarterly), Interakt (Growth ₹2,799/month) and AiSensy all require a paid plan. RichAutomate can run at ₹0/month, paying only per message, with optional plans at ₹499, ₹899 and ₹1,199 a month.
Can I switch between these providers without losing my number?
Yes. Your WhatsApp number and its verified status move with you. Templates are recreated under the new account and go through Meta review again, and chatbot flows must be rebuilt. RichAutomate's team does that migration for free; keep your current provider running until the templates you need are approved.