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The best WhatsApp Business API for India 2026.
The Wati, AiSensy and Interakt alternative for Indian D2C, BFSI and healthcare. ₹0/mo platform fee on Meta's official Cloud API, DPDP audit log built in.
4.2 on Trustpilot · Built in India for D2C, BFSI & healthcare
- monthly fee
- ₹0
- monthly fee
- to go live
- 5 min
- to go live
- free credits
- 100
- free credits
- 100 free message credits on signup
- ₹0 setup · GST invoice in INR
- May 2026 Meta rate locked
- 14-day trial
- No Meta card needed
- DPDP audit log included
richautomate.in/whatsapp/chat
Product UI with example data, not live customer results.
India-ready DPDP Act 2023 RBI Master Direction IRDAI Cashless AIGF NHCX
Founding-5012 seats left · lifetime founder pricingWhat your customers see
Order updates, offers and support, right inside WhatsApp.
CAMPAIGN · DIWALI
LIVE12,400
sends
98%
delivered
76%
read
28%
CTR
RA
RichBrand · Support
online · typing…
Today
Hey Anaya 👋 your order #R-2841 is packed and shipping today.
10:24
📦
Tap below to track live.Track shipment
Delhivery · IND8429301
10:24
Got it! Any chance I can change the address?
10:25
Yes — order's still in our warehouse. Send the new address and we'll update before pickup at 4 PM.
10:25
Automated
MESSAGES TODAY
8,42,910
+12% vs yesterday
RP
AM
VK
3 AGENTS · ONLINE
Open conversations47
Avg first response4m 12s
CSAT this week4.8 / 5
META TIER 3
Unlimited daily message capacity · GREEN quality
1L+
Messages delivered
60+
Brands
76%
Read rate
Illustrative product mockup. The campaign, inbox and sample conversation figures shown above are example data, not live or averaged customer results.
Quick answer
RichAutomate is an India-built WhatsApp Business API platform on Meta's official Cloud API, for D2C, BFSI and healthcare brands and agencies. RichAutomate has no mandatory monthly fee: pay Meta's rate plus ₹0.10 per message (Client Pay), or ₹1.50 per marketing and ₹0.50 per utility message all-in (SaaS Pay). Optional plans: Starter ₹499, Pro ₹899, White-label ₹1,199 per month.
Updated · prices from our pricing page, in INR.
[ BUILT FOR ]Indian D2C brandsHigh-volume WhatsApp campaignsBFSI & healthcare opsDPDP-ready since 2026
₹0
Platform fee
14-day
Free trial
100
Free credits
24h
Migration support
WhatsApp Business API pricing · India 2026
PLATFORM FEE
₹0
per month · per tenant · forever
Wati ₹2,999/mo. AiSensy ₹1,500/mo.
RichAutomate ₹0/mo.
The lowest-cost Wati alternative and AiSensy alternative on the official Meta Cloud API. Pay only for messages — BYO Meta Cloud API + ₹0.10/msg flat, or all-inclusive INR with GST. Meta raised India marketing rates 10% on 1 Jan 2026; see your real per-message cost vs popular BSPs below.
[ INDIA-SPECIFIC COMPLIANCE / 06 ]
A WhatsApp Business stack built for Indian regulation.
DPDP consent logging with data-export and erasure endpoints, RBI Master Direction recovery scripts, IRDAI cashless flows, AIGF gaming opt-outs, NHCX claim hand-offs and SEBI BRSR scope-3 trails — on every plan, no add-on tier. DPDP compliance is shared between you as data fiduciary and us as processor; these are the controls we supply for your side of it.
DPDP Act 2023
Append-only consent ledger · purpose + source recorded · export and erasure endpoints
RBI Master Direction
Recovery scripts · 21-day grievance SLA · digital lending guardrails
IRDAI Cashless + NHCX
Cashless TAT trail · NHCX claim hand-off · pre-auth audit
AIGF · Section 194BA
RG opt-outs · TDS event log · self-exclusion enforcement
SEBI BRSR Scope-3
Per-message kWh · scope-3 attribution · disclosure-grade trail
FSSAI · CPA 2019
Cold-chain proofs · grievance redressal · CPA-grade evidence
Every other Indian BSP is silent on regulation. Read our 80+ deep-research articles →
Stop overpaying on WhatsApp
Get a 1-minute BSP audit on WhatsApp
Drop your WhatsApp number — we line-item your current Wati / AiSensy / Interakt invoice against May 2026 Meta India rates in under 60 seconds. India-hosted. DPDP-compliant. No sales pitch.
Quick setup
Migrate from Wati or AiSensy in 4 easy steps
Sign Up
Create your account and choose your preferred billing model.
Connect WABA
Link your WhatsApp Business Account in minutes.
Build Flows
Design your automation using our visual builder.
Go Live
Start messaging your customers and watch your sales grow.
[ USE CASES / 06 ]
WhatsApp Business API
use-cases your team ships this week.
Concrete WhatsApp Business API use-cases Indian D2C, BFSI, healthcare, edtech and ecommerce brands can run on RichAutomate. Each one is a template + a flow + a number away.
Figures shown on each card are illustrative benchmarks for well-executed WhatsApp flows in these verticals, not guaranteed or averaged customer results. Actual delivery, read and conversion rates depend on your opt-in quality, template approval, audience and offer.
AUTHENTICATION
OTP at ₹0.115
“Your RichBrand login OTP is 482910. Do not share with anyone. Valid for 5 minutes.”
99.4%delivery rate
SUPPORT
AI agent + human handoff
“I see your order is delayed. I've issued a refund + 15% credit for your next purchase. Anything else?”
4.2 minfirst response
CUSTOMER UPDATES
Opt-in customer notifications
“Diwali offer to opted-in customers · 12,400 delivered · CTR 28% · revenue ₹4.8L attributed”
124.8%click-through lift
FUNNELS
Lead-to-buyer flows
“Visual flow builder · keyword triggers · conditional branching · agent handoff · AI replies”
3.7×lead conversion lift
AGENCIES
Multi-tenant + Client Pay
“One dashboard · multiple WABAs · per-tenant billing · agency-wide analytics · GST invoicing”
₹0subscription floor
[ CAPABILITIES / 06 ]
Everything you need
to ship WhatsApp-first growth.
On the official WhatsApp Business API: send campaigns, build chatbot flows without code, let AI answer first, and run one inbox your whole team shares.
01 / CUSTOMER UPDATES
Order updates & customer notifications
Send order confirmations, delivery alerts, reminders and offers to customers who opted in, using Meta-approved templates. Personalised fields, scheduling, pause/resume and delivery reports.
02 / FLOWS
Drag-and-drop chatbot builder
Keyword triggers, conditional branching, data-collection nodes, delays, AI replies, and agent handoff — all visual.
03 / INBOX
Shared team inbox
Realtime conversations over WebSockets with delivery + read receipts, agent assignment, tags, and media support.
04 / NATIVE FLOWS
In-WhatsApp full-screen forms
Flow JSON v7.1, encrypted endpoint_uri webhook, form-grade 60–85% completion rates.
05 / CALLING API
Assisted-voice via Calling API
Meta-verified data-only calls. No PSTN, no DLT. Tap-to-call from any utility template.
06 / MULTI-TENANT
Agency multi-tenant + dual billing
One dashboard, multiple WABAs, per-tenant Client Pay or SaaS Pay routing, GST invoicing in INR.
Explore features
Bulk WhatsApp Messages
Broadcast approved templates to thousands, legally
WhatsApp Auto Reply
Reply 24×7 to keywords or any message
Shared Team Inbox
Many agents, one WhatsApp number
Opt-out & Consent
STOP keywords, consent log, DPDP-ready
Flow Builder
Drag-and-drop chatbot flows, no code
AI Chatbot
GPT / Claude / Gemini with your own key
Payments in Chat
Razorpay links inside WhatsApp
Webhooks & API
Connect any system over HTTPS
Telegram Automation
Your Telegram bot, inbox and broadcasts
Unmatched flexibility
One platform.
Two billing engines.
Agency or enterprise — pick the billing model that fits your business logic. Switch per tenant. No other WhatsApp BSP in India offers both Client Pay and SaaS Pay on the same account.
[ ILLUSTRATIVE SCENARIOS / 03 ]
What Indian operators can ship
on the same Meta API.
Illustrative scenarios for D2C, BFSI and healthcare operators on RichAutomate — representative of the outcomes these builds target, not specific named customers. Same Meta Cloud API everyone uses — the difference is the platform underneath.
D2C BEAUTY
−16.2%
blended CAC
“WhatsApp moved from a support channel to the highest-margin acquisition surface in our P&L. The COD-confirm Native Flow paid for the engagement in 41 days.”
Representative VP Marketing
Bengaluru D2C clean-beauty brand · ₹140 Cr ARR
Read full case study
BFSI · COOP BANK
+21%
loan disbursal conversion
“The append-only consent + message log exports to an RBI inspector in minutes. The 21% lift on loan conversion is what the CFO talks about — the audit trail is what lets me sleep.”
Representative CIO
Mumbai multi-state cooperative bank · 47 branches
Read full case study
HEALTHCARE · LABS
−47%
call-centre load · ₹3.2 Cr/yr saved
“Patients get their report two minutes after the pathologist signs it. Support load fell 47% and we redeployed the workforce at cashless processing — DPDP compliance came for free.”
Representative VP Marketing
Chennai diagnostic labs chain · 112 centres
Read full case study
[ REAL REVIEWS / TRUSTPILOT ]
What our customers say on Trustpilot.
Real reviews from Indian businesses using RichAutomate.
★★★★★
“It’s a nice platform and helped my wife’s business a lot. It streamlined operations made things better. Highly recommend.”
★★★★★
“Best platform for WhatsApp API, best service.”
★★★★★
“It is truly worth for messages.”
★★★★★
“Great service and very helpful.”
★★★★★
“Worth it.. Best Platform 👍🏻”
[ AT SCALE ]
Enterprise-grade WhatsApp infrastructure.
Indian D2C pricing.
v24
Built on the official Meta WhatsApp Cloud API — same per-message rates as every BSP
₹0
Platform fee — no setup, no monthly subscription floor. Usage-only billing
14-day
Free trial with 100 free credits to start — no card required
0.115₹
Per-message utility rate — Meta India 2026 pass-through unit cost
7-day
Free migration cutover from any Indian BSP. Zero production downtime
GREEN
WABA quality rating preserved end-to-end on dual-billing handover
Wati / AiSensy / Interakt / Gupshup / Karix
Full WhatsApp Business API pricing comparison.
Meta per-message rates are identical across BSPs. The only variable is platform fee and markup — line-itemed below.
| Cost component | RichAutomate | Typical Indian BSP |
|---|---|---|
| Marketing message | ₹0.8631 direct + ₹0.10 fee or ₹1.50 inclusive | ₹0.8631 + ₹0.15–0.30 markup |
| Utility message | ₹0.1150 direct + ₹0.10 fee or ₹0.50 inclusive | ₹0.1150 + ₹0.10–0.25 markup |
| Platform subscription | ₹0 minimum usage-only | ₹1,500–₹15,000 / month floor |
| Meta credit card | Optional (Client Pay) Not needed (SaaS Pay) | Usually required |
| Meta Native Flows | Included | Often add-on or higher tier |
| Custom chatbot flows | Visual builder included | Higher plan or separate product |
Meta per-message rates are published by Meta and identical across BSPs. Confirm current rates on business.whatsapp.com/pricing or read the full BSP scorecard.
Talk to the founder team
Send me the 7-day migration playbook
A founder-led 1-minute reply with the migration steps, template-approval timeline, your custom ROI at May 2026 Meta India rates and a 14-day pilot offer. DPDP-compliant. India-hosted. No spam.
No sales pitch · founder team
Talk to the founder team — book or drop your number.
Pick a slot — or we'll WhatsApp you back. We'll show you exactly how India 2026 regulation maps to your WhatsApp stack — DPDP audit log, RBI Master Direction, IRDAI Cashless, AIGF + 194BA — and where your current BSP leaves money or compliance gaps on the table.
- Founder-led — talk to the people who built it, not an SDR.
- India-specific — every demo is grounded in DPDP, RBI, IRDAI, AIGF & SEBI.
- Custom ROI at your monthly volume on May 2026 Meta India rates.
- Migration map — Wati / AiSensy / Interakt / Gupshup → 7-day plan.
Founder-led · Live slots
Talk to our founder team
Pick a free time below. You get the meeting link and a calendar invite by email straight away.
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Not sure how to do something? We have made a tutorial for that.
WhatsApp Business API Platform Walkthrough | RichAutomate
Built a WhatsApp Chatbot Just by Typing One Line (AI Does Everything)
RichAutomate AI: Your Own WhatsApp AI Agent, Built in Plain Hinglish
WhatsApp Template Rejected? AI Makes It WhatsApp-Ready in 10 Seconds
WhatsApp AI Chatbot Without Coding | ChatGPT Auto-Reply Setup (Hindi)
WhatsApp Business API Kaise Lein? Bina Card, Bina Coding (Hindi)
WhatsApp Chatbot Kaise Banaye? Bina Coding Auto-Reply (Hindi)
Send WhatsApp Updates to Opted-in Customers
White Label WhatsApp Software India: Apna Brand (Hindi)
WhatsApp Auto Reply: Never Lose a Lead at Night
WhatsApp Business API ke liye DLT chahiye? Nahi.
Learn how to send WhatsApp updates to your customers, build chatbots, automate follow-ups, and grow your business using the official WhatsApp Business API.
Frequently asked questions
RichAutomate has no mandatory monthly fee: pay Meta's rate plus ₹0.10 per message (Client Pay), or ₹1.50 per marketing and ₹0.50 per utility message all-in (SaaS Pay). Optional plans: Starter ₹499, Pro ₹899, White-label ₹1,199 per month. Setup is ₹0 and every account starts with a 14-day free trial and 100 free message credits.
Yes. Every new account gets a 14-day free trial with 100 free message credits and full feature access. No credit card is needed to start.
In the Client Pay model, you connect your own Meta credit card to your WhatsApp Business Account. Meta bills you directly for conversation costs. We charge a flat usage fee of ₹0.10 per message for the platform's automation and infrastructure.
With SaaS Pay, we manage the Meta billing for you. You don't need to add a credit card to Meta. Instead, you top up your wallet on our platform, and we deduct a flat rate (₹1.50 for marketing, ₹0.50 for utility) per message.
Yes, you can configure the billing model for each of your tenants/clients individually through the admin dashboard.
Yes. The RichAutomate Android app lets you reply to WhatsApp chats, get new-message alerts and check campaigns from your phone, with the same login as the web dashboard. Download it from richautomate.in/android.