Gupshup is the cheapest of the three per message in 2026, Wati is the easiest shared inbox for a support team, and Interakt is the strongest fit for a Shopify or D2C store. Gupshup's self-serve API adds US$0.001 (about ₹0.088) to Meta's fee, so a marketing message costs about ₹0.951 with no monthly plan; Wati Growth is ₹2,699 a month (3 users, billed quarterly) plus template charges, and Interakt Growth is ₹2,799 a month plus ₹0.958 per marketing message.
Updated 7 November 2026. Published by RichAutomate, a WhatsApp Business API provider that competes with Gupshup, Wati and Interakt. Gupshup figures were read from its public pricing page on 29 Oct 2026; Wati's plan prices and Interakt's plan and per-message rates were re-checked on their public pricing pages on 7 Nov 2026. Prices exclude 18% GST unless stated. Where a figure was not re-checked we say so. Verify the live rate card before you budget.
Quick verdict: Gupshup vs Wati vs Interakt at a glance
If you only read one table, read this one. It answers the three questions buyers actually search for: Gupshup vs Wati, Wati vs Interakt and Gupshup vs Interakt.
| Question | Gupshup | Wati | Interakt |
|---|---|---|---|
| Best for | Developer-built API integrations, SMS + WhatsApp | Support and sales teams on a shared inbox | Shopify, WooCommerce and D2C stores |
| Entry monthly plan | None on self-serve (India CX plan ₹5,000) | Growth ₹2,699 (3 users, billed quarterly) | Growth ₹2,799 (monthly) |
| Per marketing message | ≈₹0.951 | Template charges on top (verify rate card) | ₹0.958 on Growth, ₹0.949 on Advanced |
| Per utility message | ≈₹0.203 | Template charges on top (verify rate card) | ₹0.150 on Growth, ₹0.140 on Advanced |
| Needs developers? | Usually, on self-serve | No | No |
| Users on entry plan | Depends on product (verify) | 3 on Growth, no add-on users | Unlimited agents listed on Growth |
| Cheapest at 10,000 marketing msgs | ≈₹9,511 (self-serve) | At least ₹11,330 | ₹12,379 (Growth) |
- Gupshup vs Wati: Gupshup if developers will build on an API and you want the lowest cost per message; Wati if a team needs a ready inbox with no code.
- Wati vs Interakt: the plans are within ₹100 of each other, so choose on workflow: Wati for a support inbox, Interakt for store automation. Interakt publishes its per-message rates on the pricing page; Wati links to a separate rate card.
- Gupshup vs Interakt: Gupshup is cheaper per message and has no plan fee on self-serve; Interakt gives a non-technical store owner cart recovery and order updates without writing code.
Gupshup vs Wati vs Interakt pricing in INR (November 2026)
All three are Meta-approved providers on the same WhatsApp Cloud API, and all of them pay Meta the same India rate: ₹0.8631 per marketing message and ₹0.115 per utility or authentication message. What differs is the fee each adds per message and the monthly plan you must buy.
| Provider and plan | Monthly plan | Per marketing message | Per utility / auth message | Best fit |
|---|---|---|---|---|
| Gupshup self-serve API | None listed | ≈₹0.951 (Meta ₹0.8631 + US$0.001 ≈ ₹0.088) | ≈₹0.203 (₹0.115 + ₹0.088) | Developer-led API builds |
| Gupshup India CX plan | ₹5,000 | ₹1.1831 (Meta + ₹0.32) | ₹0.435 (Meta + ₹0.32) | Teams that want Gupshup's CX product |
| Wati Growth | ₹2,699 (3 users, billed quarterly) | Template charges on top (verify rate card) | Template charges on top (verify rate card) | Small support teams on a shared inbox |
| Wati Pro / Business | ₹5,799 (5 users) / ₹16,799 (5 users), billed quarterly | Verify rate card | Verify rate card | Larger teams; extra users ₹1,299 / ₹2,199 per user a month |
| Interakt Growth | ₹2,799 | ₹0.958 | ₹0.150 utility, ₹0.128 auth | Shopify and D2C stores |
| Interakt Advanced | ₹3,799 | ₹0.949 | ₹0.140 utility, ₹0.127 auth | Higher-volume stores |
| RichAutomate Client Pay | ₹0 (optional plans ₹499 / ₹899 / ₹1,199) | ≈₹0.96 (Meta + ₹0.10) | ₹0.215 (Meta + ₹0.10) | No-plan, marketing-heavy SMBs |
| Meta's own rate (reference) | — | ₹0.8631 | ₹0.115 | First 1,000 service replies/month per number free since 1 Oct 2026, then utility rate |
Wati and Interakt figures are as listed on 7 Nov 2026; Gupshup figures as listed on 29 Oct 2026. Gupshup's self-serve fee is set in US dollars, so its rupee figure moves with the exchange rate. Interakt's page also shows a Starter tier at ₹0.970 per marketing message, but no WhatsApp plan price for it on 7 Nov 2026, and a "save 20% on yearly" toggle without yearly prices, so confirm both with Interakt. Older figures we could not re-check (Gupshup volume discounts, Wati's per-template rate) are left out; see each vendor's pricing page for them. For every provider on the same maths, see the WhatsApp API pricing comparison for India 2026.
Cost example: 1,000, 10,000 and 50,000 messages a month
Marketing messages to Indian numbers, on the cheapest plan each vendor allows, before GST. A small clinic or coaching centre sending one offer a month to its list sits near 1,000; a growing D2C brand sits near 10,000; an active retailer or real-estate broker can cross 50,000.
| Provider | 1,000 marketing messages | 10,000 marketing messages | 50,000 marketing messages |
|---|---|---|---|
| Gupshup self-serve | 1,000 × ₹0.9511 = ₹951 | 10,000 × ₹0.9511 = ₹9,511 | 50,000 × ₹0.9511 = ₹47,555 |
| Gupshup CX plan | ₹5,000 + ₹1,183 = ₹6,183 | ₹5,000 + 10,000 × ₹1.1831 = ₹16,831 | ₹5,000 + 50,000 × ₹1.1831 = ₹64,155 |
| Wati Growth | ₹2,699 + template charges; with Meta's ₹863 as the floor, at least ₹3,562 | ₹2,699 + template charges; with Meta's ₹8,631 as the floor, at least ₹11,330 | ₹2,699 + template charges; at least ₹45,854 |
| Interakt Growth | ₹2,799 + 1,000 × ₹0.958 = ₹3,757 | ₹2,799 + 10,000 × ₹0.958 = ₹12,379 | ₹2,799 + 50,000 × ₹0.958 = ₹50,699 |
| Interakt Advanced | ₹3,799 + ₹949 = ₹4,748 | ₹3,799 + ₹9,490 = ₹13,289 | ₹3,799 + ₹47,450 = ₹51,249 |
| RichAutomate Client Pay | ₹863 Meta + ₹100 fee = ₹963 | ₹8,631 Meta + ₹1,000 fee = ₹9,631 | ₹43,155 Meta + ₹5,000 fee = ₹48,155 |
For a utility-heavy sender (order confirmations, appointment reminders, delivery updates), the picture changes. At 10,000 utility messages a month: Gupshup self-serve is about ₹2,030 (10,000 × ₹0.203), RichAutomate Client Pay ₹2,150 (10,000 × ₹0.215), Interakt Growth ₹4,299 (₹2,799 + 10,000 × ₹0.150), Wati Growth at least ₹3,849 (₹2,699 + Meta's ₹1,150 floor) and Gupshup's CX plan ₹9,350 (₹5,000 + 10,000 × ₹0.435). At this volume the monthly plan, not the per-message rate, is what separates the bills.
Get the India 2026 WhatsApp BSP price comparison
Wati vs AiSensy vs Interakt vs RichAutomate: Meta rates, platform fees and hidden costs, side by side. We send it to your WhatsApp in a minute.
The honest reading: Gupshup self-serve is the cheapest line at every volume, ₹12 a month below RichAutomate Client Pay at 1,000 messages, ₹120 below at 10,000 and ₹600 below at 50,000, because its fee is ₹0.012 a message lower than ours. At 1,000 messages the monthly plan dominates: Wati and Interakt cost three to four times more than a no-plan option simply because of the plan fee. Wati's figure is a floor, not a quote: we did not re-check Wati's per-template charge, and Wati's quarterly billing means paying ₹8,097 for the Growth plan up front each quarter. Interakt's plan fee is within ₹100 of Wati's, so between those two the per-message charge decides the bill. Interakt Advanced at ₹0.949 only beats Client Pay above about 2.7 lakh marketing messages a month (₹3,799 ÷ ₹0.0141).
To run the same maths on your own mix of marketing and utility messages, use the WhatsApp API cost calculator.
Want to test it on your own traffic? Start a 14-day free trial with ₹0 setup, then compare one real broadcast against your current invoice.
Gupshup vs Wati
Pick Gupshup if your developers will build on an API and you want the lowest per-message cost of the two: about ₹0.951 per marketing message with no plan fee on self-serve. Gupshup also sells SMS (quote-only) and RCS, which Wati does not, so a fintech, lending or logistics company that already sends SMS OTPs can run both channels with one vendor. Pick Wati if a support or sales team will run WhatsApp from a shared inbox without developers, and the ₹2,699/month Growth plan (3 users, billed quarterly) is acceptable. Wati's page lists no add-on users on Growth, so a team of four or more moves to Pro at ₹5,799 a month (5 users) as listed on 7 Nov 2026.
The trade-off is people versus price. On Gupshup self-serve you save the plan fee but spend developer time on the inbox, templates, opt-in capture and reporting. On Wati you pay the plan and template charges, and in exchange an agent can log in on day one. Avoid Gupshup's ₹5,000/month CX plan unless you need that product: at 10,000 marketing messages it costs ₹16,831, more than any other option here.
If your search was "wati vs gupshup", the answer is the same: Wati for a no-code team inbox, Gupshup for an API-first build at a lower message cost.
Wati vs Interakt
Wati Growth is ₹2,699 a month for 3 users, billed quarterly, plus template charges; Interakt Growth is ₹2,799 a month, billed monthly, plus ₹0.958 per marketing message and ₹0.150 per utility message. The plan fees are almost identical, so the decision is about what you send and who sends it.
- Interakt is built around commerce. Its Shopify and WooCommerce automations (abandoned-cart recovery, order and shipping updates, COD confirmation) are the core of the product, and Growth lists unlimited agents.
- Wati is built around a team inbox. Assignment, shared conversations and a no-code bot builder for support and sales teams are its centre of gravity. Growth caps you at 3 users.
- Billing rhythm differs. Wati bills quarterly (₹8,097 up front for Growth); Interakt shows monthly prices with a yearly discount toggle.
- Rate transparency differs. Interakt prints its per-message rates on the pricing page; Wati links to a per-plan rate card, which you should download before comparing totals.
So, interakt vs wati in one line: a Shopify store with a growing team leans Interakt, and a services business whose WhatsApp is mainly a support desk leans Wati. The full side-by-side is in Wati vs Interakt pricing 2026.
Gupshup vs Interakt
These two sit at opposite ends. Gupshup self-serve is a raw API priced at Meta's rate plus about ₹0.088 a message, with no plan. Interakt is a finished commerce product priced at ₹2,799 a month plus ₹0.958 per marketing message on Growth.
- Cost: at 10,000 marketing messages, Gupshup self-serve is about ₹9,511 and Interakt Growth ₹12,379, a gap of about ₹2,868 a month. Most of that gap is Interakt's plan fee.
- Setup effort: Interakt connects to a Shopify store and runs cart and order flows without code. On Gupshup self-serve, someone has to build those flows against the API or through an integration.
- Channels: Gupshup also sells SMS and RCS. Interakt focuses on WhatsApp, with Instagram on a separate plan.
- When Gupshup wins: you have engineers, you send high volumes, and every paisa per message matters. When Interakt wins: you are a store owner or small marketing team that wants results this week without hiring a developer.
Which to choose by business type
| Business type | Lean towards | Why |
|---|---|---|
| Shopify or WooCommerce D2C store | Interakt | Cart recovery and order updates out of the box; unlimited agents on Growth |
| Fintech, lending, logistics or SaaS with developers | Gupshup self-serve | Lowest per-message cost, SMS and RCS from the same vendor, API-first |
| Clinic, salon, coaching centre or service business with a small front desk | Wati, or a no-plan option | Simple shared inbox; at 1,000 messages a month the plan fee is most of the bill, so compare against a ₹0 plan |
| Real estate, education or insurance lead-gen teams | Wati (inbox) or Interakt (unlimited agents) | Many agents replying to leads; check user limits before you compare price |
| Brand already on Gupshup's CX plan | Re-price | At 10,000 marketing messages, the CX plan costs about ₹7,300 a month more than self-serve |
| Marketing-heavy SMB without developers that wants no monthly plan | A ₹0-plan provider | See where RichAutomate fits, below |
Which is the cheapest WhatsApp API in India?
Of these three, Gupshup self-serve. Across the wider market, MSG91 passes Meta's rate through at cost and charges ₹500 a month, so it is cheaper than any per-message fee once you send more than a few thousand messages a month; see MSG91 vs Gupshup pricing. Below 5,000 messages a month, RichAutomate's ₹0-plan model is cheaper than MSG91's flat ₹500. For mostly utility or OTP traffic, AiSensy's ₹0.145 utility rate is lower than RichAutomate's ₹0.215. Our guide to the cheapest WhatsApp Business API in India runs the full maths.
Where RichAutomate fits (a fair alternative)
RichAutomate is another Meta-approved provider on the same Cloud API. On Client Pay you connect your own Meta billing, Meta charges you its rate directly, and we add ₹0.10 a message: about ₹0.96 per marketing message and ₹0.215 per utility message, with ₹0 setup and no compulsory monthly plan. Optional plans (Starter ₹499, Pro ₹899, White-label ₹1,199 a month) add team seats and features. You get a no-code team inbox, broadcasts and a visual flow builder.
Where we do not win: Gupshup self-serve is ₹0.012 a message cheaper, Interakt's Shopify automation is deeper, and AiSensy is cheaper for utility-only traffic. Where we tend to win is the marketing-heavy small business that does not want a ₹2,700-a-month plan or a developer. Compare the numbers on our pricing page.
Switching without losing your number
Your WhatsApp number and green tick move with you when you change provider; templates are re-submitted to Meta for approval under the new account. Export contacts and opt-in records first, keep your quality rating healthy, and move in a low-traffic window. If you are leaving one of these three, our team moves templates, contacts, opt-in lists and chatbot flows for free through the free WhatsApp provider switch service.
Bottom line
On price per message, Gupshup self-serve (≈₹0.951 marketing, ≈₹0.203 utility, no plan) beats Wati (₹2,699/month + template charges) and Interakt (₹2,799/month + ₹0.958). On fit, Wati wins for shared-inbox support teams and Interakt for Shopify stores. Price all three against your real monthly volume and message mix, not the plan headline. To try a no-plan setup on your own traffic, start a 14-day free trial of RichAutomate.