The Morbi problem: a thousand dealers, one sales desk
A mid-size Morbi unit sells through 300–1,500 dealers. Every morning the same questions arrive: today's rate for 600×1200 GVT? Is the new marble-finish series in stock? Where is my truck? When a sales coordinator answers these one by one on a personal number, rate lists go out late, stock questions queue up, and the factory's WhatsApp presence dies with that one employee's SIM. A WhatsApp Business API account turns the dealer network into structured, broadcast-able, auditable segments.
Flows built for the ceramic dealer network
- Daily / weekly price-list broadcast. Rate sheets go to opted-in dealer segments — by zone, by product line (GVT, PGVT, wall tile, sanitaryware) — as Marketing templates. Selective rate disclosure stays intact: the Gujarat-zone list never reaches the Kerala dealer, which is impossible to guarantee in WhatsApp groups.
- Stock + size availability bot. Dealers query a size or series and get live availability and minimum-dispatch quantity back instantly — no coordinator needed for the 60% of enquiries that are pure lookups.
- Dispatch + LR + weighbridge documents. When a truck leaves, the dealer automatically receives the LR copy, vehicle number, invoice and expected transit time as a Utility template. This is the most-asked question in the trade, answered at dispatch instead of after three calls.
- Outstanding + credit-note reminders. Ledger-linked payment reminders on a fixed cadence with UPI/NEFT details via the Razorpay node — polite, systematic, and far more effective than month-end phone pressure.
- Builder + architect project outreach. A separate nurture pipeline shares new-series catalogues and large-format lookbooks with project buyers — slower cadence, richer media, English + Hindi variants.
What the ceramic trade pays
₹0 platform fee. ₹0 setup. ₹0 monthly. Per-message only:
| Plan | Platform fee | Per-message | Fit for |
|---|---|---|---|
| Client Pay | ₹0 | ₹0.10 / message + Meta conversation charges direct | Units broadcasting daily rate lists to 500+ dealers — volume economics |
| SaaS Pay | ₹0 | ₹1.20 marketing / ₹0.30 utility, all-inclusive | Dealers + traders who want zero wallet management |
Start on the 14-day free trial with 100 free credits — pilot the price-list broadcast to one dealer zone before committing a rupee.
Morbi operating context
- Cluster: Morbi–Wankaner belt, Gujarat — India's ceramic capital, supplying domestic dealer networks plus export to 100+ countries.
- GST jurisdiction: Gujarat; e-way-bill references travel with the dispatch notification, and GST invoices ship in-thread.
- Language mix: Gujarati + Hindi for the trade, English for export and architect outreach — per-segment template variants.
- List hygiene + DPDP: dealer opt-in is captured and logged per DPDP Act 2023, STOP opt-outs are honoured instantly, and clean lists protect your WABA quality rating — which matters when your daily broadcast is business-critical.
Why not just WhatsApp groups? Groups leak rates to competitors, cap membership, have no opt-in audit and die when an admin's SIM changes. Template broadcasts are one-to-one: each dealer sees only their list, replies privately, and your number is Meta-verified with a green-tick-eligible business profile.
Put the dealer network on rails.
14-day free trial + 100 credits. ₹0 platform fee — ₹0.10/message Client Pay or ₹1.20/₹0.30 SaaS Pay. Price-list broadcast, stock bot, dispatch documents and payment reminders for the Morbi ceramic trade. WhatsApp +91 81603 11319 or book a call at richautomate.in/book/demo.