MethodologyWhatsApp Churn Prediction ML + Intervention India 2026: 47% Save Rate, AUC 0.84, Real Cohort Numbers
Indian D2C and SaaS react to churn at D-30 inactive — 30-50 days too late. Predictive intervention at D-14 from drift lifts save rate from 12% to 47% and cuts saved-customer re-churn from 54% to 22%. Complete 2026 playbook: seven behavioural features, LightGBM v1 architecture, four intervention templates, per-cohort economics, compliance.
Churn PredictionMachine LearningLightGBM
06 May 202612 min read
