Best WhatsApp Business API for Ecommerce / D2C in India 2026
Choosing the best WhatsApp Business API for your Indian e-commerce or D2C store in 2026? Every BSP runs on the same official Meta WhatsApp Cloud API, so the features blur together — the real decision is Shopify / WooCommerce / custom integration, native catalog plus UPI checkout, cart-recovery and COD-confirmation automation, DPDP readiness, and price. This guide gives you the buying criteria, a criteria table, real cost math for a D2C store, and how RichAutomate fits: zero platform fee, pay only per message (Client Pay 0.10/msg + Meta direct, or SaaS Pay 1.50 marketing / 0.50 utility-auth), with a 14-day trial + 100 free credits.