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Real estate · Dubai

WhatsApp for real estate in Dubai

Property buyers in Dubai expect a WhatsApp reply in minutes. RichAutomate answers every enquiry instantly, qualifies it by area and budget, and hands it to the right agent, with brochures and viewing reminders on the official WhatsApp Business API.

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See a property enquiry handled live

  1. 1

    Enquiry arrives

    From an ad, a listing or your website button.

  2. 2

    Bot qualifies

    Buy or rent, budget in AED, area.

  3. 3

    Agent assigned

    Routed by area in the shared inbox, answers attached.

  4. 4

    Viewing booked

    Slot confirmed and a reminder scheduled.

MH
Marina Homes · Sales
online
Hi, is the 2-bed in Dubai Marina still available?
Yes, it is 👋 Two quick questions so we match you right. Buying or renting?
BuyRent
Buying
Budget in AED?
Under 1.5M1.5M – 3M3M+
1.5M – 3M
Lead assigned to Sara · Marina team
Marina-2BR-brochure.pdf
Hi, Sara here. Here is the brochure. Can you view on Saturday at 11 AM?
Saturday works 👍
✅ Viewing booked: Sat 11:00 AM, Marina Gate 1. We will remind you the day before.

The lead journey on WhatsApp

  1. 1

    Enquiry arrives

    From a click-to-WhatsApp ad, your website button or a listing, the customer messages your agency number.

  2. 2

    Bot qualifies in Arabic or English

    Buy or rent, area (for example Dubai Marina, JVC, Downtown), budget in AED, off-plan or ready, timeline.

  3. 3

    Routed to the right agent

    Qualified leads are assigned by area or language in the shared inbox, with the answers attached.

  4. 4

    Viewing booked and reminded

    The agent proposes a slot and a utility template reminds the customer before the viewing.

  5. 5

    Follow-up

    New launches and price updates go only to contacts who opted in, using approved templates.

Built for brokers and developers

Shared agency number

One number for the whole team, chats assigned per agent, full history kept by the agency.

Qualifying chatbot

Ask the five questions every agent needs before the first call, around the clock.

Launch campaigns

Announce off-plan launches and payment plans to opted-in investors with delivery and read tracking.

Brochures and media

Send PDF brochures, floor plans, photos and walkthrough videos in the chat.

RERA-compliant WhatsApp marketing for agents

Buyer messages first

Click-to-WhatsApp ads, QR codes on brochures and show units, your website button and listing portals start the chat, so no cold outreach is needed.

Consent on record

A consent step in your chatbot flow logs every opt-in and opt-out with its date, so you can show who agreed to hear from you.

Trakheesi on every ad

Put the permit number in each launch template, so every property advert you broadcast carries it.

Connect your CRM

Qualified leads land in Zoho CRM natively, or in any other CRM through webhooks and the Developer API. See all integrations.

Costs in AED

Platform fee AED 0.0073 per message plus AED 0.0147 per 24-hour window. Meta charges about AED 0.212 per marketing message and AED 0.058 per utility message (such as a viewing reminder) to your own card. See full UAE pricing.

Frequently asked questions

How do Dubai real estate agencies use WhatsApp Business API?

They reply to every enquiry within seconds, qualify the lead by area, budget, buy or rent, and off-plan or ready, then route it to the right agent in a shared inbox. Viewings, brochures and follow-ups all run on the same number.

Can several agents share one WhatsApp number?

Yes. The shared inbox lets every agent work from the agency number, with chats assigned, labelled and visible to managers, so leads stay with the company when an agent leaves.

Can I send brochures and floor plans?

Yes. Send PDFs, images and videos inside the chat, or attach them to an approved template for new launches.

What does it cost to message 1,000 property leads?

Meta charges about AED 0.212 per marketing message to a UAE number, billed to your card at cost, and RichAutomate adds AED 0.0073 per message plus AED 0.0147 per 24-hour window. Replies to an enquiry inside the customer service window are cheaper than cold marketing.

Can I send launch offers to my whole database?

Only to contacts who agreed to receive WhatsApp messages from you, using Meta-approved templates. Messaging cold lists harms your number rating and can breach UAE marketing rules.

Is WhatsApp marketing allowed for real estate agents in Dubai?

Yes, with consent. DLD and RERA prohibit unsolicited calls, SMS and WhatsApp messages to property owners, and have fined brokerages AED 50,000 and suspended brokers for cold outreach. TDRA rules also require prior consent for marketing messages. Let the buyer message you first, through a click-to-WhatsApp ad, a QR code on a brochure, your website button or a listing, and keep a record of the opt-in.

Do property adverts sent on WhatsApp need a Trakheesi permit?

Yes. A property advert must carry a valid Trakheesi permit number on every channel, and that includes WhatsApp broadcasts and status updates. Add the permit number to each launch template before you submit it to Meta for approval.

Is the WhatsApp Business API free?

No. Meta charges per template message, about AED 0.212 for marketing and AED 0.058 for utility to a UAE number. Replies inside the 24-hour customer service window carry no Meta charge. RichAutomate adds AED 0.0073 per message and AED 0.0147 per 24-hour window, with no monthly fee on pay-as-you-go.

Does it connect to my real estate CRM?

Yes. Zoho CRM connects natively, and webhooks plus the Developer API push every qualified lead, with area, budget and timeline, into any other CRM or lead sheet your agency uses.

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